WNBA reports record TV viewership and highest game attendance in 26 years

Indiana Fever guard Caitlin Clark (22) maneuvers past Washington Mystics guard Ariel Atkins (7) and Washington Mystics guard DiDi Richards (12) during the Washington Mystics-Indiana Fever WNBA game at Capital One Arena in Washington, DC, on June 7, 2024 .

Craig Hudson | The Washington Post | Getty Images

The growing popularity of women's basketball didn't stop with the NCAA Tournament. Fans are also turning out for Women's National Basketball Association games at record levels, the league announced Monday.

The start of the 28th season, which began on May 14, is the most watched season on TV in the league's history, according to one study. Edition. Across ABC, ESPN, ESPN2 and CBS, the WNBA is averaging 1.3 million viewers per game, tripling last season's average of 462,000 viewers.

About 400,000 fans attended games in May, the highest first-month attendance in 26 years, according to the league. More than half of those games were sold out.

The WNBA attributed much of the growing fan engagement to its powerful rookie class. Jersey sales for big names like Indiana Fever's Caitlin Clark and Chicago Sky's Angel Reese contributed to a 236% increase in merchandise sales year over year.

The league also reported a more diverse viewership. The number of people tuning in to games on TV grew 60% year over year among people of color. Viewership in the first week of the season more than doubled for young girls and people under 35.

“We are encouraged by the growing engagement across our verticals, especially as we welcome new and diverse audiences to our fandom,” Chief Growth Officer Colie Edison said in the release.

Don't miss these exclusive offers from CNBC PRO

Related Posts

  • Business
  • June 15, 2024
  • 1 views
  • 3 minutes Read
Salesforce (CRM) Q1 2025 Earnings Report

Marc Benioff, CEO of Salesforce, will appear on a panel at the World Economic Forum in Davos, Switzerland on January 18, 2024. Stefan Wermuth | Bloomberg | Getty Images Sales…

  • Business
  • June 15, 2024
  • 3 views
  • 4 minutes Read
You may owe the IRS money on Monday; skipping payment could cost you hundreds of dollars

Yellen says IRS audits have increased to focus on the very wealthy Yellen says IRS audits have increased to focus on the very wealthy 02:39 Some taxpayers may not be…

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

New Jersey Senator Bob Menendez's strategy to blame his wife in a bribery trial could have pitfalls

  • June 15, 2024
New Jersey Senator Bob Menendez's strategy to blame his wife in a bribery trial could have pitfalls

FTC Chair Lina Khan on Startups, Scaling and 'Innovations in the Field of Possible Law Violations'

  • June 15, 2024
FTC Chair Lina Khan on Startups, Scaling and 'Innovations in the Field of Possible Law Violations'

Following a routine makes it easier to build wealth. Here's how

  • June 15, 2024
Following a routine makes it easier to build wealth.  Here's how

Investors are wondering whether technology can continue to lift the S&P 500 to new records this summer

  • June 15, 2024
Investors are wondering whether technology can continue to lift the S&P 500 to new records this summer

New research approach: investigating the mouthfeel of food with a microscope

  • June 15, 2024
New research approach: investigating the mouthfeel of food with a microscope

Salesforce (CRM) Q1 2025 Earnings Report

  • June 15, 2024
Salesforce (CRM) Q1 2025 Earnings Report

Quantum entanglement measures the rotation of the Earth

  • June 15, 2024
Quantum entanglement measures the rotation of the Earth

DOJ Destroys GOP Conspiracy That Controlled New York Trial

  • June 15, 2024
DOJ Destroys GOP Conspiracy That Controlled New York Trial

Nvidia's 'Nemotron-4 340B' model redefines synthetic data generation and competes with GPT-4

  • June 15, 2024
Nvidia's 'Nemotron-4 340B' model redefines synthetic data generation and competes with GPT-4

China needs bond market reforms to rein in rising debt, S&P Global says

  • June 15, 2024
China needs bond market reforms to rein in rising debt, S&P Global says

The tasty flavors of chocolate can pose a risk in other desserts

  • June 15, 2024
The tasty flavors of chocolate can pose a risk in other desserts