TikTok is under the radar of the US government. The authority has even passed a bill banning TikTok in the United States. However, the brand's future strategies and plans do not seem to be affected by this. And it's good news for the fans. The tech giant recently held its annual TikTok World Product Summit 2024. It announced updates to its social media campaigns. The brands will soon be available for use generative AI to create campaigns.
Businesses will soon be able to create generative AI-powered social media campaigns in TikTok
Advertisement is one of TikTok's biggest monetization systems. The giant is constantly making changes to its advertising policies, so more and more companies are using the platform as a way to advertise its products and services. This will result in immediate growth in the company's revenue. The brand has once again made some changes to its policies and generative AI is now part of that.
During the TikTok World Product Summit 2024, the tech brand announced its newly updated advertising policy. It announced TikTok Symphony, a new AI-powered advertising suite. The suite includes numerous generative AI tools intended for many benefits such as script writing and video production.
TikTok is looking to increase its overall ad revenue with the introduction of this new ad suite. It will help the brands to promote the ads on the platform faster and easier.
Machine learning will also soon be available for TikTok ads
In addition to the introduction of TikTok Symphony, the company announced the implementation of advanced machine learning in the advertising algorithm. Machine learning will be used to ensure that the right ads reach the right target group. The app's algorithm analyzes many things, such as budget, desired outcome and likes, before displaying the ad.
The brand will now be able to find its niche audience and creator more easily. This also makes it easier for the brands to find the right collaborating artist.
