Trustpilot removed 3.3 million fake reviews in 2023, amid record rise in total reviews

Trustpilot, the global consumer review platform, has released its latest Transparency Report, highlighting ongoing efforts to maintain trust between businesses and consumers.

The report comes in a year marked by a record 54 million reviews published on the platform, representing a 17% increase from 2022.

In 2023, Trustpilot removed 3.3 million fake reviews, consistent with last year's removal rate of 6%, despite the increase in total reviews. The majority of these fake reviews, 82%, were detected by Trustpilot's advanced automated detection technology, up from 68% in 2022. This progress is attributed to Trustpilot's continued investments in AI and other technologies designed to detect unusual behavior patterns and anomalies identify hundreds of data points to ensure the authenticity of reviews.

Trustpilot's active community of reviewers and companies play a crucial role in maintaining the integrity of the platform. Both parties can flag suspicious reviews for review by moderators, and a whistleblower feature is available for confidentially reporting concerns.

Anoop Joshi, Chief Trust Officer of Trustpilot, emphasized the importance of these efforts: “It is essential that we continue to proactively combat fake reviews and defend genuine reviews by investing in our bespoke technology and specialist teams. Our vision is to be the universal symbol of trust for businesses and consumers alike, and in a world where misinformation is rife, that has never been more important.”

In addition to technological measures, Trustpilot has expanded its consumer protection actions. The platform issued nearly 7,000 public warnings on company profiles for violating guidelines, more than doubling from the previous year, and issued 46,000 warnings to companies. In addition, Trustpilot has taken legal action against ten companies in the past two years, donating all damages from successful cases to consumer rights charities such as Citizens Advice in the UK.

The platform also showed zero tolerance for abuse by reviewers, suspending or blocking access to 575,000 consumer accounts in 2023 for repeatedly violating guidelines, including posting fake reviews or threatening businesses.

Trustpilot's proactive actions in 2023 underline its commitment to providing a trustworthy environment for both consumers and businesses, helping users make informed decisions based on trusted reviews.

Related Posts

  • Business
  • June 25, 2024
  • 4 views
  • 4 minutes Read
Elon Musk welcomes third child with Neuralink CEO. Here you can see how many children he has now.

Elon Musk had a third child with an executive at Neuralink, his brain implant company. Musk and Neuralink Corp. director of special projects Shivon Zilis welcomed the baby earlier this…

  • Business
  • June 25, 2024
  • 4 views
  • 3 minutes Read
Paramount+ will increase prices for its streaming plans

Big global is raising the price of its flagship streaming service as the company looks to turn around its business. The company said Monday that it will increase the price…

Leave a Reply

Your email address will not be published. Required fields are marked *

You Missed

Copa America 2024 schedule, live stream: where Argentina vs. Chile can be seen

  • June 25, 2024
Copa America 2024 schedule, live stream: where Argentina vs.  Chile can be seen

Julian Assange, founder of WikiLeaks, pleads guilty to violating the Espionage Act

  • June 25, 2024
Julian Assange, founder of WikiLeaks, pleads guilty to violating the Espionage Act

How to customize your TV screensavers

  • June 25, 2024
How to customize your TV screensavers

Angel Reese leads the way in Sky's rivalry victory over Fever's Caitlin Clark

  • June 25, 2024
Angel Reese leads the way in Sky's rivalry victory over Fever's Caitlin Clark

A Maryland couple 'walked for hours' before dying in the heat of the Hajj

  • June 25, 2024
A Maryland couple 'walked for hours' before dying in the heat of the Hajj

A Hidden Treasure in the Milky Way — Astronomers discover ultra-bright X-ray source

  • June 25, 2024
A Hidden Treasure in the Milky Way — Astronomers discover ultra-bright X-ray source

India's Zyod is raising $18 million to expand its tech-enabled fashion manufacturing to more countries

  • June 25, 2024
India's Zyod is raising $18 million to expand its tech-enabled fashion manufacturing to more countries

Elon Musk welcomes third child with Neuralink CEO. Here you can see how many children he has now.

  • June 25, 2024
Elon Musk welcomes third child with Neuralink CEO.  Here you can see how many children he has now.

WikiLeaks founder Julian Assange makes plea deal with US: NPR

  • June 25, 2024
WikiLeaks founder Julian Assange makes plea deal with US: NPR

Lake Compounce in Connecticut is America's oldest theme park

  • June 25, 2024
Lake Compounce in Connecticut is America's oldest theme park

The special counsel is reluctant to limit Trump's attacks on FBI agents

  • June 25, 2024
The special counsel is reluctant to limit Trump's attacks on FBI agents