Next 'Barbie'? Universal, Mattel make 'Monster High' movie

Following the roaring success of 'Barbie,' Mattel is teaming up with Universal Pictures to develop another live-action film based on the best-selling dolls.

The El Segundo-based toy company and the studio giant announced Wednesday that they are joining forces for “Monster High,” a big-screen feature film inspired by the fashionable, plastic descendants of classic creatures.

Universal and Mattel have tapped Akiva Goldsman – an Oscar-winning screenwriter known for “A Beautiful Mind” and “Cinderella Man” – to produce the film under his banner, Weed Road. Goldsman said in a statement that he has been “fascinated” with the Monster High dolls since his daughters were “obsessed” with them as children.

“Monster High” is one of several film projects in the Mattel pipeline derived from popular toys including American Girl dolls, Hot Wheels, the Magic 8 Ball, Rock 'Em Sock 'Em Robots and Polly Pocket. (MGM is developing the latter in collaboration with “Girls” creator Lena Dunham and “Emily in Paris” star Lily Collins.)

The toy company hopes to repeat the commercial and critical triumph of Greta Gerwig's “Barbie,” which grossed $1.4 billion worldwide last year and earned eight Oscar nominations.

And Mattel isn't the only one looking for its next toy blockbuster.

Margot Robbie, who produced and starred in “Barbie,” is working on film adaptations of the Sims video game and the Monopoly board game through her production company LuckyChap Entertainment.

May the best Barbie alum win.

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