Musk threatens to ban Apple from his companies because of its OpenAI integration

Tech CEO Elon Musk said he would ban it will stop employees at its companies from using Apple devices as the tech giant moves ahead with a plan to launch an artificial intelligence (AI) feature announced Monday.

Apple said the “Intelligence” feature, which would integrate OpenAI's ChatGPT, will personalize a phone to the user's needs and add functionality.

“If Apple integrates OpenAI at the OS level, Apple devices will be banned at my companies. That is an unacceptable breach of security,” Musk wrote on his social media platform X.

Musk, who heads X, automaker Tesla and space company SpaceX, launched his own artificial intelligence venture xAI last year. The OpenAI competitor last month claimed to raise $6 billion at an $18 billion valuation.

The threat deepens Musk's feud with OpenAI, which he co-founded but is no longer associated with. Musk's rivalry became a legal battle in March when he sued the company and its leader, Sam Altman, for breaching a contract in which Altman promised to develop AI for the benefit of humanity. That legal challenge led to the creation of xAI, Musk later said.

Through Apple Intelligence, users can prioritize their notifications or help rewrite language in apps, including in emails, notes or messages, the company announced Monday.

The feature will be included as part of the launch of the new iOS18, as well as operating system updates for the Mac and iPad, due in the fall.

ChatGPT access will be baked into the Siri voice assistant, Apple said, and will be accessible on other company devices.

xAI launched its own text-generating AI model earlier this year as a competitor to ChatGPT, called Grok.

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