Instagram is testing unskippable ads

Believe it or not, Instagram is now testing unskippable ads. Meta seems to want to increase its profits, and this could be one way to do that. Most of the company's profits come from advertising, that's no secret.

Non-skippable ads are tested by Instagram

A few Instagram users have noticed that unskippable ads are being tested. The company shows 'ad breaks' while affected users scroll through the app. They last a few seconds and you cannot skip them. Think of them as ads that interrupt your YouTube videos, if you're not a Premium subscriber of course.

Testing unskippable ads on Instagram

You are basically forced to view those ads before continuing in the feed. Dan Levy was one of the users affected by this test. He called it a “firecrackers moving” by the company. That's not surprising, because it makes ads much more intrusive.

If you go to this post on Reddit, you will notice that a number of other users are also affected by this test. However, we're still not sure if it will be rolled out to everyone. For now it's just testing.

This does not guarantee that such advertisements will become a standard

A Meta spokesperson had more to say on the matter. A statement was issued to JS. It said the company is always “testing formats that can generate value for advertisers.” We were also promised updates if such testing resulted in “any formal product changes.”

So we can still avoid non-skippable ads. Meta will certainly receive a lot of negative feedback about this, but that obviously shouldn't stop the company from implementing such ads. It didn't stop Google from doing the same on YouTube. We used to have one short ad break, now there are a lot of them.

It's entirely possible that Instagram will adopt a paid model similar to YouTube Premium so that ads can eventually be avoided. Well, if Instagram eventually rolls out unskippable ads to everyone, of course. In fact, Meta could eventually offer some sort of payment system for several of its services in one. We'll see, I'm just sharing some possible outcomes, aka guessing.

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