ButcherBox is acquiring 'Shark Tank' startup Truffle Shuffle

Butcherbox is known for pushing its way forward, with sales exceeding $600,000. The company hasn't traditionally been on the M&A path, but today announced it is acquiring Truffle Shuffle – which you may remember from a Shark cage episode in 2021 (or maybe The Goonies). The acquisition will help Butcher Box customers get better at cooking – and potentially broaden its appeal (and product line) to more customers.

The purpose of Truffle Shuffle is to make us home cooks feel like professionals, which is done by offering easy-to-follow cooking shows. When I tried it out during the pandemic, I was struck by how the company could make even quite advanced dishes accessible and fun: with an attitude and lots of little tips and tricks along the way, including cocktail-making breaks and dance parties where the Home Chefs showcase how far along they are in the process and how delicious the meals look while they are being prepared.

The companies declined to share terms of the deal, but a ButcherBox spokesperson confirmed it was a cash-only offer.

Bring Michelin star cooking to your kitchen

As always, one of the most important parts of starting a startup is the fit between the founders and the two founders: Jason McKinney and Tyler Vorce – have a great story on that front: they met at a Michelin-starred restaurant French waxand decided to start a truffle business.

Truffle Shuffle chef Tucker Ricchio was the winner of Gordon Ramsay's Next Level Chef. Image credit: Jay Maidment / Next Level Chef

Truffle Shuffle was founded with the dual goals of helping chefs and consumers source real truffles and developing their own range of truffle-infused products. However, the pandemic suddenly left them with $20,000 worth of highly perishable, premium truffles, and no restaurants open to buy them.

That's when scrappy founders up their game. In response to these extraordinary circumstances, the team transitioned to direct-to-consumer sales and introduced a unique live cooking experience. This innovative shift saved the company – and was the birth of a new idea.

From there, the company evolved: the team launched a platform that allowed guests to choose a dish they wanted to learn to cook. Once a selection is made, the company sends them all the necessary ingredients to prepare a Michelin-quality meal in the comfort of their own home. This solution not only helped the company manage excess inventory, but also brought a gourmet cooking experience to the kitchens of food lovers across the country – ultimately catching the attention of ButcherBox.

“Jason and Tyler are incredibly scrappy entrepreneurs and extremely talented chefs,” Mark Cuban said in a statement to JS. “It has been a pleasure to watch them grow their community of home chefs and see the impact they have had on so many households in such a short time. Their approach to teaching people to cook will continue to inspire the Truffle Shuffle community and be an invaluable resource for the ButcherBox community as well.”

It appears that Shark cage was not the only introduction to television celebrity: another chef of the company, Tucker Ricchio won $250,000 as part of Gordon Ramsey's Next Level Chefin May last year, which cannot have damaged Truffle Shuffle's profile and public awareness.

Acquisition by ButcherBox

ButcherBox has been growing rapidly for some time and recently expanded its business into a line of pet food called ButcherBox for pets.

The company says the purchase of Truffle Shuffle is its first acquisition to date and appears to be a logical extension of the company's business. 'Just Cook' recipe and site to learn to cook better. For now, however, the acquired company will operate under its own brand while the company explores how best to permanently integrate it into the ButcherBox brand. However, the company says it is excited to give ButcherBox customers more direct access to this content.

“In my opinion, Truffle Shuffle is more than just a recipe and video platform. The community the team has built has really set them apart,” said Mike Salguero, founder and CEO of ButcherBox, in an interview with JS. They have uplifted and celebrated those learning to cook in their own kitchens, while also educating those further along in their culinary journey, having fun and eating better. As a brand, our purpose is to help people eat better and while we have been focused on helping them eat higher quality protein, through the Truffle Shuffle integration we can now also inspire and educate on the way they consume our protein. prepare.

In the meantime, ButcherBox continues its mission make meat consumption healthier and more conscious. Meat will always be a morally complex area (especially from a climate perspective), but the company says it is doing what it can. Among other things, it is a registered B-Corp and has invited animal welfare organizations to provide accountability.

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